Put Your Brand Center Stage

Posted on Monday, September 14th, 2009

Put Your Brand Center Stage

Promotional products are everywhere your customers are.

They’re the pens they clip to their checkbook, the calendar they glance at five times a day, the coffee mugs that are rooted to their desks. These products insinuate themselves into your customers’ lives and heads. They hang around and make their presence known.

Customers keep promotional products around for 7 months.

91% of bags hang around for an average of 7 months.

91% of bags hang around for an average of 7 months.

Sure, promotional products become a part of your customer’s daily life. But when used creatively, they also can have an in-your-face, “pow” effect that demands attention and builds top-of-mind awareness.

Which items hang around longest? The useful ones like mugs, 86% of which are still around for an average of 7 months.

An average of 84% of customers remembered a promotional product’s brand.

Best of all, 62% of those customers went on to do business with the advertiser.

94% of users of jackets, pants and scarves and 90% of bag users remember the brand

Combine that with the fact that promotional products’ Cost Per Impression (CPI) beats all other forms of media except billboards and you’ll understand how Moore Exposure can give your business the edge it needs to succeed.

Categorized as Case Studies

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