One Road to More Referrals

There’s no business like referred business. Customers who’ve had a positive experience are often willing to share their stories with family, friends, and co-workers. Consider using incentives to get your satisfied customers talking.

 In a recent study by a leading Texas university, insurance agents asked their customers for referrals. One group of agents gave out small gifts as a token of appreciation and the other group sent thank you notes. On average, customers who got the gift provided 23% more referrals. 

If you want to get your clients talking, try sending them something unusual, fun, or useful – that identifies with your business.

 Studies have shown that food gifts have a very high recall, more than most any other business gift category. If you’ve ever had our English butter toffee, delivered in packaging that makes a statement, you would never question why.

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