The ASOM, located in downtown Fayetteville, is one of the most prominent landmarks in our city. The museum is a part of the US Army museum system but is also partnered with a non-profit foundation.

Several Moore Exposure employees, family members and friends turned out for the 5K event – all in uniform, proudly sporting a Moore Exposure tee shirt made especially for this race. Everyone finished the race in good time, including employee Sweetie Stewart who pushed her granddaughter in a stroller the whole way.

Not only was this an opportunity to show patriotism, but also a show of civic duty and pride for the city of Fayetteville.  In wearing our company tee shirts, we wanted to display our solidarity in how much everyone at Moore Exposure cares about our military and our community.

In the ASOM’s front yard were more than a thousand American flags – a Field of Honor with each flag tagged in honor or in memory of a service member. Not surprisingly, Moore Exposure was a major sponsor of this event as well.

It was uplifting to see the masses of runners and spectators who came out in droves to support the museum. I was certainly proud to be a part of the fundraiser and equally proud of my counterparts from Moore Exposure.

Jack Daniels, Military Consultant

jack@mooreexposure.com

Jack Daniels is a former infantryman and Special Forces Operator who served with the 3d Special Forces Group (Airborne) in Afghanistan and elsewhere.

The Moore Building before renovations started.

The Moore Building has received the Best Revitalization of a Non-Residential Property award by the Fayetteville-Cumberland County joint appearance commission. Our project was one of five considered for the award.

The Moore Builidng after renovations were completed.

Moore Exposure’s headquarters building also was one of four properties nominated for Best Green Project. That award went to the Public Works Commission.

Also housed in the Moore Building are Sustainable Sandhills and G&E Advisor. Space for lease is still available. For information about leasing space, call Steven Moore at (910) 486-8021.

 At Moore Exposure, I’ve witnessed a “team” approach where every employee is able to fill in for of his or her co-workers. Even in the absence of one or more staff members, work continues.

For instance, it’s not uncommon for Matt or Sharlae to venture from their respective desks in response to apron-clad Ninette’s cry for help in the stock room. Both Matt and Sharlae can check in and process packages. On the other side of the office, Steven, Jack, and Jessica are constantly in and out of each other’s offices. Every employee takes a teamwork approach in assisting customers.

Success within these walls is not measured by individual achievements. It’s evaluated by satisfaction in knowing that the Moore Exposure team did everything to deliver great customer service and a quality product. You might think I’m exaggerating the extraordinary teamwork exuded by my adopted summer kin. But, I’m not. If anything, I’m envious of their innate abilities. Plus, why would I lie? I’m unpaid…remember?

Chris Barbee is currently a senior Retail Management major at the University of South Carolina. He will graduate in December 2010. Chris is a summer intern with Moore Exposure, and will be doing a four part blog series about the life of an unpaid intern.

 Caps, mugs, bags, and shirts. When decorated with your logo, do they leave a lasting impression on your target market? An in-depth research report says they do, and that corporate awards may work better than any other advertising specialty.

 A recent industry survey asked recipients of promotional products if they were likely to do business with the advertiser. Here are some of the findings:

 Nearly 70 percent who received a logoed cap, mug, bag or shirt said they were likely to do business with the advertiser. However, the recipients of corporate awards bested the field with 77 percent saying that they were likely to do business with the advertiser.

 This news is especially good for employers who use awards as a tool to help retain high-quality employees. Corporations of all sizes, as well as military and government outfits, use awards to motivate and retain employees. Rewarding high sales production and recognizing excellent service are two examples of how organizations use awards.

 Non-profit organizations can use this information, too. This market segment uses awards to motivate donors and recognize volunteers, both of which are vital to their existence.

 Of course, there is an art to selecting the right product for each advertisers’ target audience. The award does not have to be of high value or expensive, but it has to be a quality product or else the message will be lost. A low-quality award would likely result in a negative reaction – the opposite of what the advertiser intended.

 Product options in the award market number in the thousands. To help you select the one that will work best for your organization is why we’re here.

 Steven Moore, co-owner of Moore Exposure, has 28 years of experience in sales, marketing and promotions. He can be reached at steven@mooreexposure.com or (910) 486-8021.

It took little time for me to learn Moore Exposure’s top priority- Customer Service. From the first minute of the first day I began my internship, I witnessed samples returned to vendors, embroidery and art proofs returned to their places of origin, and Jean, on several occasions, boldly decree in her best authoritarian voice, “I will NOT stand for my customers receiving anything but the BEST quality work out there!” Likewise,  during the Friday staff meeting, Jean and/or Steven beat the dead horse of the importance of customer service as it relates to forming lasting relationships with our clientele and to the overall success of the business. Think I’m fabricating this or stroking egos for personal gain? Think again. I’m unpaid…remember?

Resting on a shelf in the front office, a modest yet conspicuous sign reads, “The bitterness of poor quality remains long after the sweetness of low price is forgotten.” While this quotation literally refers to price points, within the verdantly restored walls of Moore Exposure, quality is characterized by one’s effort in and exuberance for serving a customer. No other issue trumps this golden rule of sorts at 215 Williams St. Never have I witnessed a single employee pull up lame at any point prior to the extra mile.

Through this outsider’s inside view, the truth is seen. Make no mistake about it- the staff here truly, truly cares about each and every one of its customers. Dare you call balderdash on me? Try me. I’m unpaid…remember?

Chris Barbee is currently a senior Retail Management major at the University of South Carolina. He will graduate in December 2010. Chris is a summer intern with Moore Exposure, and will be doing a four part blog series about the life of an unpaid intern.

Beach towels can have one of the largest imprint areas of any promotional item. With numerous colors available and multiple decoration options, a beach towel could make your promotion truly unique.

If you are looking for the most unique summer promotion, consider flip flops. You can choose the sole and band color to match your logo colors, plus you get three imprint areas, including a 1-color imprint on the band and up to four colors on the sole. The icing on the cake, however, is the cutout on the bottom of the sole that leaves a promotional trail in the sand.

A more functional promotion is the cooler, which can come in wide variety of colors and designs. Whether you want a cooler to hold a six-pack or one that has a folding chair attached, these items will carry your logo from summer outdoor concerts to the fall sporting events.

Finally, have some fun and send your logo outside to play ball. Whether on the beach, at the park or in your backyard, a sport ball is a fun summer essential. From footballs to soccer balls to dodge balls, we can find a way to see that you score with your target market.   

Jessica Showalter graduated from Salem College in 2006 with a degree in Communication with a concentration in marketing and advertising. She is the proud wife of a soldier. Jessica has been with Moore Exposure since 2008.

As a military spouse, I know your struggles. I know that today somewhere in the world there is a spouse celebrating a birthday or anniversary without their spouse and possibly hundreds of miles from their family. A wife is trying to help her son learn how to hold a bat knowing that her husband would do a better job. Just to name a few of the ever-present everyday struggles that these amazing people deal with.

These brave women and men stand behind our American military every day – supporting them, loving them, and missing them, plus keeping everything at home running smoothly.  Fortunately, they are not alone because all around the world military spouses join together to form incredible bonds and friendships. Men and women from all walks of life come together with one thing in common – their spouse’s job – and build friendships that will last a lifetime.

Why? It’s all for the love of a soldier. Yes, we feel that we are supporting our country in a small way, but at the end of the day, it’s all about supporting my soldier.

Fayetteville, NC, is a unique town full of civilians and businesses that go above and beyond to support the local military. On a personal note, I am so blessed to work for a company that open-heartedly supports soldiers and their spouses. I will forever be grateful for the support that I receive from my Moore Exposure family.

So today, all of us at Moore Exposure simply say thank you for all that you do! We proudly support our military and their families!

Jessica Showalter graduated from Salem College in 2006 with a degree in Communication with a concentration in marketing and advertising. She is the proud wife of a soldier. Jessica has been with Moore Exposure since 2008.

No matter the occasion, I love to help my customers make their events a success. Here are some of my favorite ideas.

In the heat of the summer, a water bottle can broadcast your corporate logo or bind your family’s reunion. Participants can take them home and will think about the fun time they had with each use. Because they are reusable, they are eco-friendly. Some are made from recycled materials.

I am a fan of hand fans, too. They have a large imprint area for your logo and, because they keep everyone cool are wildly popular at outdoor summer events. Any customer will love that they are inexpensive and that you can get them in full color at no additional charge.

You can never go wrong with t-shirts, including children’s tees, caps and visors, or athletic shorts. Your participants will hold on to them, too.

If you are in our area, come in and check out the ones on display in our showroom. If you cannot make it here, then shoot me an email and I’ll reply with some pictures and information of items that interest you.

Sharlae Bevelle is a 2003 graduate of Pine Forest High School and an undergraduate night student at Methodist University. She has been with Moore Exposure since 2006.

 At Moore Exposure, we ask, “What? Pigs don’t fly?”

 For that reason, we were intrigued when introduced to a new promotional item – the flying pig (also available in flying monkey).

 Pictured are Moore Exposure’s Jack Daniels and Steven Moore in full James Bond casino attire. First, the two demonstrate their form for firing their respective pig and monkey, each equipped with a superhero cape that can bear your organization’s logo.

 Next, the two square off. The smart money in the office rides with Jack, a former Green Beret who is a qualified marksman on a number of lethal weapons. Ya think?

 They fire. It’s all in good fun, but you may wonder, perhaps even sarcastically, “Ummm, yeah, but how might my organization use these flying mammals for the greater good?”

 Of course, that’s what we’re here for, and here are a few uses that come to our mind:

 * Motivational tool for a corporate sales force or government organization

* Attract prospective customers to your trade show booth

* An Ice breaker at an organizational retreat

* Reinforce your can-do brand among important customers

* Send a message that you are fun and easy to work with

 If you have any other ideas, please use the comment section below to share them.

Contact Jack Daniels (jack@mooreexposure.com) or Steven Moore (steven@mooreexposure.com).

In addition to keeping meticulous records of orders, Ninette is able to deliver exceptional service to clients because of her desire to step up to the plate for each customer.

Fellow co-worker Jack Daniels has a great deal of confidence in Ninette’s ability saying, “Ninette is the most attentive shipping manager ever.  She knows the status of every order and package in and out.  Thank God for her.  She keeps all production schedules on time even in a crunch.”

A great example of Ninette’s desire to do what it takes to satisfy the client involves the Sand-Hoke Early College High School.  While Moore Exposure has helped the school with several projects, one in particular dealt with custom paperweights that were to be used as gifts for the teachers during the holidays.  Ninette made sure that this order was completed in one week, cutting the normal production and delivery time by three weeks.

While Ninette says things can get stressful, especially during busy times of the year, she really loves working with people.  She says these daily interactions with clients and co-workers really make her job worthwhile, and that she gets the greatest satisfaction out of seeing a happy client.

Furthermore, Ninette’s personal experiences having grown up in a military family, as well as having been married to a soldier who died on active duty, give her the ability to serve and understand client needs in a very distinct way.

Her personality and work ethic help in allowing the company to offer the unique proposition that your order will be delivered in the most timely and efficient manner possible.

Written by Moore Exposure’s intern, Matt Tackett, recent graduate of Syracuse University’s Whitman School of Management.