That’s the average cost per impression created when advertisers market their message using promotional products such as imprinted apparel, pens, mugs, awards, and calendars.

A worldwide study conducted in July and August found that the following promotional items are generating these favorable numbers:

Total number of impressions per item per month

• Bags: 1,078
• Caps/Headwear: 443
• Writing instruments: 437
• Shirts: 344
• Calendars: 295

The study also revealed:

• 41% of respondents have a more favorable opinion of the advertiser after receiving a promo product.
• 60% of people who receive promo products do business with the advertiser afterward.
• 83% indicated they can identify the advertiser on a promotional item they own.

The survey’s conclusion? Promotional products are among the best values in all advertising media and they can give even small organizations the same return on investment that Fortune 500 companies enjoy with television and other mass marketing.

For more information, contact your account representative or email info@mooreexposure.com.

Source: Global Advertising Specialties Impressions Study

Recall is important to advertisers who want some assurance that their target market is retaining their message.

An independent survey into the effectiveness of promotional products listed the top five most-recalled promotional items:

1. Writing instruments
2. Shirts
3. Caps
4. Bags
5. Mugs/Drinkware

What can advertisers read into this information?

Of the five categories listed above, writing instruments are generally among the least expensive. Many pens and pencils are available for much less than a dollar. Most advertisers are on a budget, especially in these tight times. However, they can buy more pens with their funds and, in turn, perhaps touch more members of their target market effectively with a writing instrument.

This information is particularly helpful to advertisers who are trying to develop a brand or build program awareness among a large audience.

Of course, as with any promotional item category, advertisers can choose from many options – good, better and best. If you are an advertiser who is trying to impress an important customer base, there are plenty of higher- end pen options.

Quill pens are known for their full-color logo domes on the cap and Cross pens make fine awards for recognizing your best customers or your highest-producing employees.

Bic, the industry’s largest supplier of pens, has dozens of options that fit any budget.