That’s the average cost per impression created when advertisers market their message using promotional products such as imprinted apparel, pens, mugs, awards, and calendars.

A worldwide study conducted in July and August found that the following promotional items are generating these favorable numbers:

Total number of impressions per item per month

• Bags: 1,078
• Caps/Headwear: 443
• Writing instruments: 437
• Shirts: 344
• Calendars: 295

The study also revealed:

• 41% of respondents have a more favorable opinion of the advertiser after receiving a promo product.
• 60% of people who receive promo products do business with the advertiser afterward.
• 83% indicated they can identify the advertiser on a promotional item they own.

The survey’s conclusion? Promotional products are among the best values in all advertising media and they can give even small organizations the same return on investment that Fortune 500 companies enjoy with television and other mass marketing.

For more information, contact your account representative or email info@mooreexposure.com.

Source: Global Advertising Specialties Impressions Study

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